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Contenido original: la apuesta estratégica de las plataformas de streaming. El caso Netflix en Latinoamérica (Monográficos)
Summary
Abstract
El contenido original se ha convertido en el principal elemento diferenciador de las plataformas SVOD. Netflix, Amazon Prime Video, Disney+, HBO Max, Apple TV+, entre otras, han consolidado su estrate...
Description
Original content has become the main differentiator of SVOD (Subscription Video on Demand) platforms. Netflix, Amazon Prime Video, Disney+, HBO Max, Apple Tv Plus have consolidated their expansion str...
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Pages
pp. 11-30
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openAccess
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Geographic coverage
AMÉRICA LATINA
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Citation
Heredia Ruiz, Verónica. "Contenido original: la apuesta estratégica de las plataformas de streaming. El caso Netflix en Latinoamérica". Uru: revista de comunicación y cultura. 5 (I Semestre, 2022): 11-30.
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Creative Commons license
Except where otherwised noted, this item's license is described as openAccess